In 2017 we celebrated 65 years of service to our members. Your credit union was founded in 1952 to serve the employees of the City of Fort Lauderdale. In those days we had just one employee and a member’s only option was a savings account. Now, we still operate under the cooperative principles on which we were founded.
Over the years we have grown in size but our commitment to you has stayed the same. Our mission remains that of people helping people. Our goal is to assist all our members to overcome obstacles and realize their financial dreams.
2017 MESSAGE FROM THE PRESIDENT
As we begin 2017, I wish you and your family a happy, healthy and prosperous New Year. On behalf of our Board of Directors and the staff of We Florida Financial, I thank you for your membership and your business. We hope that we’ve made a positive impact in your financial lives and we look forward to working with you this year.
This year will mark a milestone in the history of We Florida Financial. We will be celebrating our 65th anniversary of service to you. This credit union was founded in 1952 to serve the City of Fort Lauderdale employees. Back then, we were a tiny cooperative offering a single savings account and small loans of a few hundred dollars. Our assets were only $1,000 and we had one employee.
Sixty five years later, our assets amount to $500 million. We now have close to 60,000 members, a staff of 190 employees, and almost 300 select employee groups. We have a presence in Miami-Dade as well as Broward and our field of membership encompasses 46 counties in the state of Florida.
We have grown in size but our commitment to you has stayed the same. Our mission remains that of people helping people. Our goal is that of assisting all our members to overcome obstacles and realize their financial dreams.
We have exciting plans to mark our 65 years of service. We will kick off the celebration by offering to most new loan holders, 65 days of freedom from payment. This will give a much needed break to many. In 2017, we plan an expansion of We Drive, the start of auto leasing and a roll out of We fly, our new aviation loan program. We have other announcements to come so please watch your mail and our website for more exciting promotions.
Our credit union is strong and safe. We Florida Financial has received an A+ rating from DepositAccounts.com for our outstanding performance. We have also continued to earn five-star designations from BauerFinancial, the highest rating given by this prestigious independent national organization.
We thank you again for your loyalty and commitment to your credit union. As you make plans and resolutions for 2017, remember that We Florida Financial will be at your side moving with you towards a great financial future.
Lloyd Gill, President/CEO
CREDIT UNION MILESTONES
- 1952 Credit Union opens as Fort Lauderdale City Employees Credit Union
- 1974 “Once a member, always a member” added to Credit Union bylaws
- 1985 Name changed to City Credit Union of Fort Lauderdale
- 1988 First branch opened in Plantation
- 1989 New Fort Lauderdale headquarters opened
- 1991 Merged with EMBROCO (Broward County Employees’ Credit Union); name changed to City County Credit Union
- 1997 $100 million in assets
- 1998 Headquarters moved to Margate
- 2003 AutoBranch opened
- 2010 $300 million in assets
- 2013 50,000 members
- 2014 Name changed to We Florida Financial
- 2015 Merged with Peoples Credit Union